B2B Cross-Sell

Pick a product and get the products most likely to be clicked next, ranked by _recommend with a click goal over past impressions, plus similar products from the same category as substitutes.

📋 ERP_recommend_searchERP
Production anchor_recommend of product_id with the goal {clicked: true} in the ERP demo's Retail profile, next to same-category substitutes.

The problem

In B2B ordering the buyer usually knows the main item and forgets the rest: the consumables, the accessories, the part that always goes with it. Catalog cross-sell lists are curated by hand, and nobody curates the long tail.

How it works

_recommend ranks candidate products by the probability of the goal, here a click, given the anchor product and the history of impressions. The substitutes list is a separate, simpler query: products from the same category, scored in the application by supplier and price.

The Recommendations view is part of the ERP demo's Retail profile. Open the Retail landing page, then Recommendations from the navigation.

For the full architecture, see the technology overview. For the broader narrative across multiple use cases, read The Predictive Application.

See it live

This use case runs in the 📋 ERP demo today. Click through to the live application and inspect the queries that produce the result.

Open the live demo →