B2B Cross-Sell

Pick a product and get what is bought with it: _relate over past order baskets ranks the products that co-occur with it by lift, with the counts behind each pair.

📋 ERP_relateERP
Production anchorIn the ERP demo's Retail profile, each anchor product lists the products bought with it, ranked by _relate lift over order baskets with the counts shown. Measured against simply counting co-occurrences, it lands at parity (55 vs 57 of 90 well-bought products).

The problem

In B2B ordering the buyer usually knows the main item and forgets the rest: the consumables, the accessories, the part that always goes with it. Catalog cross-sell lists are curated by hand, and nobody curates the long tail.

How it works

_relate over the order baskets ranks the products that appear with the anchor more often than their base rate, by lift, and shows the counts behind each pair so a thin pair reads as thin. On products with enough history it performs on par with counting co-occurrences; its value is that the same query gives the lift, the counts and the conditioning (a customer segment, a season) without a separate pipeline.

The Recommendations view is part of the ERP demo's Retail profile. Open the Retail landing page, then Recommendations from the navigation.

For the full architecture, see the technology overview. For the broader narrative across multiple use cases, read The Predictive Application.

See it live

This use case runs in the 📋 ERP demo today. Click through to the live application and inspect the queries that produce the result.

Open the live demo →