Privacy policy

The fine print

Important information about what data we collect, how and why we do it and how we process it.

Last update April 27th, 2020: Added marketing automation Encharge and Mailchimp as well as payment platform Stripe.

This privacy policy explains how we process your data if you:

  • are our client, business partner or a representative of either,
  • are not (yet) our client but receive marketing communication from us, or
  • visit our website.

We are always committed to protecting your privacy as described in this document.

Who are we and how can you contact us?

Your personal data is controlled by Aito Intelligence Oy. If you have any questions in relation to your personal data, please contact us: Aito Intelligence Oy, Kaivokatu 10 A, 00100 Helsinki

If you have any questions about matters related to privacy, you can always email us at support@aito.ai.

What data do we process and why?

The following outlines the various types of personal data we process, the sources for each type of personal data, as well as the purpose and legal basis for processing said personal data.

If you are our client, business partner or a representative of either:

Data typeSourcePurposeLegal basis
NameYou or your organisationProvision of services, management of client relationshipBusiness contract or relationship
Contact detailsYou or your organisationProvision of services, management of client relationshipBusiness contract or relationship
Employer or other organizationYou or your organisationProvision of services, management of client relationshipBusiness contract or relationship
RoleYou or your organisationProvision of services, management of client relationshipBusiness contract or relationship
Information about communicationCommunication between you and usProvision of services, management of client relationshipBusiness contract or relationship
Event sign-upsYouEvent organisation, management of client relationshipContract (event sign-up)

If you are not (yet) an Aito client but receive marketing communication from us:

Data typeSourcePurposeLegal basis
NameYou or a personal contact at AitoMarketingYour consent or our legitimate interest (marketing)
Contact detailsYou or a personal contact at AitoMarketingYour consent or our legitimate interest (marketing)
Employer or other organizationYou or a personal contact at AitoMarketingYour consent or our legitimate interest (marketing)
Information about communicationCommunication between you and usMarketingYour consent or our legitimate interest (marketing)
Event sign-upsYouEvent organisationYour consent or our legitimate interest (marketing)

If you are a website visitor:

Data typeSourcePurposeLegal basis
IP addressYour browsing activitiesProvision of a smooth user experience on our websiteLegitimate interest

Who processes your data? Is data processed by third parties outside the European Economic Area?

We may also use the following service providers for processing your data:

Service providerPurposeLocationRead more
Google G-SuiteEmail accounts and document managementEU and US (Privacy Shield, EU Standard Data Protection Clauses)Google Cloud & the General Data Protection Regulation
Google AnalyticsWebsite usage analyticsEU and US (Privacy Shield, EU Standard Data Protection Clauses)Google Cloud & the General Data Protection Regulation
Google Cloud PlatformMarketing and client communications, Data warehousing and reportingEU and US (Privacy Shield, EU Standard Data Protection Clauses)Google Cloud & the General Data Protection Regulation
SegmentWebsite and service analyticsEU and US (Privacy Shield, EU Standard Data Protection Clauses)Segment Privacy Policy
EnchargeMarketing communicationsEU and US (Privacy Shield, EU Standard Data Protection Clauses)Encharge GDPR
StripePayment details and processingEU and US (Privacy Shield, EU Standard Data Protection Clauses)Stripe Privacy Shield Policy
MailchimpMarketing communicationsEU and US (Privacy Shield, EU Standard Data Protection Clauses)Mailchimp Data Center Security

How long do we keep your data?

If you or your company is a client of Aito, we may process your data as long as the client relationship is in force and for a maximum of 5 years thereafter.

If you receive marketing communication from us, we may process your data until you inform us that you do not want to be in our marketing list anymore.

If you visit our website, we may process your data for a maximum of 2 years after your visit.

How do we use cookies?

Cookies are strings of information that may be stored on your computer to recognise and track visitors of our website. Information collected based on cookies can be connected to individual website visitors only based on the IP address, which we as such do not use to identify any specific persons.

We only use cookies necessary to run and improve our website experience. For this purpose we use Google Analytics - you can read more on this here.

You can always disable cookies by changing your web browser settings, and this should not affect your use of our website.

What are your rights?

You can at any time ask us to:

  • confirm if we process any personal data related to you and to deliver an electronic copy of such data,
  • correct any inaccurate personal data related to you,
  • erase any personal data related to you,
  • restrict our processing of any personal data related to you, and
  • stop processing any personal data related to you due to personal reasons.

You can always deny us from using any personal data related to you for direct marketing purposes. You can also at any time withdraw your consent for processing your personal data. Requests can be made to your Aito contact person if you have one, or by emailing support@aito.ai

What if I want to file a complaint?

If you disagree with our decision in relation to your request or you think your rights have not been respected, you can always contact us. You can also file a complaint with your local data protection authority. In Finland, this would be:

  • Finland: Tietosuojavaltuutettu (Data Protection Ombudsman): P.O. Box 800, 00521 Helsinki, +358 29 56 66700, tietosuoja@om.fi